About Pretty Little Goodies
Pretty Little Goodies is the creative home of Pam, a lifelong sewer, maker, and lover of all things handcrafted. Sewing has been part of her world for decades, long before the brand existed. In her earlier years, Pam even ran a small business creating suede accessories, long before handmade became the movement it is today.
After retiring to the beautiful Marlborough Sounds, Pam rediscovered the joy of slow crafting and began sharing her work at local markets.
What started as a hobby quickly grew into a collection of handmade bags, pouches, totes, purses, quilted pouches, and fabric accessories that people all over New Zealand wanted to get their hands on. Pretty Little Goodies was created to make her work available beyond the market stalls and into homes across NZ.
In the sewing room, Pam is rarely alone. Her beloved Bernese Mountain Dog, Lacey, keeps her company, usually snoozing nearby or supervising the fabric cutting with great interest. Lacey is very much part of the Pretty Little Goodies story, adding her own gentle, loyal presence to the creative process.
Every item is designed, cut, and sewn by Pam herself. No mass production. No shortcuts. Just thoughtful, small-batch, New Zealand-made pieces created with skill, care, and a genuine love for crafting. Pam’s favourite things to make are practical items that feel special. Everyday pouches that spark joy, totes that last, and unique fabric pieces that make beautiful gifts.
Pretty Little Goodies celebrates the charm of handmade goods: slow-made, personal, functional, and stitched with intention. If you’re looking for a handmade NZ gift, a quality fabric bag, or a one-of-a-kind accessory, you’ll find it here, created by Pam (with Lacey close by) in her sunny sewing room overlooking the Sounds.